August is Hair Loss Awareness Month, encouraging education, destigmatisation, and practical support. For salons, this
makes it the perfect time to start sensitive conversations, introduce scalp-focused services, and recommend
take-home routines that support healthier-looking hair between appointments.
Why Salons are Central to the ...
Why the Conversation Around Keratin Treatments is Changing
With recent industry concerns, clients want to know exactly what is being used on their hair. Transparency, product knowledge, and trust have become central to the salon experience.
As you know, not all keratin treatments are the same, and not all deliver the same level of safety or ...
O&M has expanded its Project Smooth (PS) range with the launch of a new shampoo and conditioner.
O&M is built on the belief that healthy hair starts with thoughtful formulations that deliver real results. Known for its clean and kind approach, the brand has introduced these new additions to complete the Project Smooth routine.
"As our ...