INNOluxe Platinum Shampoo 250ml

Keep your blonde cool and cleanse your hair in the gentlest of ways

Designed with cool blondes in mind, PLATINUM Shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. It’s free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!


Gently neutralises unwanted yellow tones thanks to our deep purple pigments

Is kind to your hair, as it’s free of sodium chloride (salt!) and sulphates

Leaves your hair with that long-lasting INNOluxe shine and softness that everyone raves about!

Availability: In stock

INNOluxe Platinum Shampoo 250ml

Keep your blonde hair cool and clean in the gentlest of ways.

Designed with cool blondes in mind, PLATINUM Shampoo is an effective vegan purple shampoo. It is free of sulphates and sodium chloride (salt), making it gentle for cleansing. Plus, it strengthens, hydrates, thickens, and adds shine! It neutralises those annoying yellow tones that creep back into your blonde hair over time.

Using PLATINUM Shampoo is like wearing a protective shield on your hair - it guards against unwanted yellow tones, leaving your blonde hair looking its best.

PLATINUM Shampoo is not just designed to neutralise yellow tones - it also provides a luxurious shine and softness that will make your hair look amazing!

Get the Most Reliable Results from Using PLATINUM Shampoo:

Achieve stunning results by using INNOluxe Plantinum shampoo. Want to find out how? Follow out step-by-step instructions:

  1. Begin with a thorough rinse of your hair.
  2. Take a small amount of PLATINUM Shampoo and massage it into your hair, focusing on the roots and scalp.
  3. Continue massaging the shampoo into your hair until it forms a rich lather.
  4. Rinse your hair thoroughly with warm water, removing all traces of shampoo.
  5. If you desire a more intense colour, repeat the process.
  6. Once you have achieved your desired colour, switch to a colour-safe shampoo such as #SAVED Shampoo.
  7. Use colour-safe shampoo regularly to prevent over-pigmentation and colour fading.

What Makes It So Awesome?

  • Deep purple pigments, soybeans, glycerine, vitamin B5 and betaine.

The combination of these ingredients provides a deep, rich pigment that lasts. Soybeans moisturizing, while glycerine and vitamin B5 help keep hair hydrated. Betaine locks moisture, resulting in a soft and supple complexion.

  • Free of sodium chloride (salt!) and sulphates.

 This helps to prevent drying out and damage to the hair caused by harsh chemicals found in hair products. The natural ingredients make it an ideal choice for those with sensitive scalps. Additionally, it is pH-balanced to ensure your hair stays healthy and damage-free. It provides a natural colour deposit that lasts for weeks, allowing for more vibrant colour that is healthier for the hair.

  • cruelty-free and vegan.

This purple shampoo is right for those who want to avoid harsh chemicals and want a natural way to keep their hair healthy and silky. It is free of harmful ingredients, so it is safe for all hair types and textures.

So, whether you want to enhance your natural hair colour or maintain a vibrant dye job, the INNOluxe Platinum Shampoo is the perfect solution! Try it out today and experience the difference it can make in the health and vibrancy of your hair.

INNoluxe PLATINUM Shampoo works best with its friends, PLATINUM Conditioner and PLATINUM Mask. Browse our collection today!

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