Introducing Sustainability with the Green Salon Collective and O&M Collaboration

Exciting news for eco-friendly salon owners! The Green Salon Collective and Original & Mineral have teamed up to make salons more sustainable. This is a great initiative towards creating a greener industry and helping the planet, and here at SBS, we couldn’t be more thrilled.

From now on, salons that choose to recycle O&M colour tubes with the Green Salon Collective will get 50p in 'recycling credits' – a win-win for both the planet and your bank accounts! So, in today's post, we’re looking into why you should consider introducing a greener approach in your salon and how this revolutionary collab between O&M and the Green Salon Collective can help.

The Green Salon Collective and O&M Background

The Green Salon Collective is all about making hair salons greener. They set up recycling programs, turning waste such as hair, used foils, empty colour tubes, chemicals, PPE, plastic, paper, and even salon towels into useful materials. They aim to reduce general waste, and any profit that they make from the recycling process goes to good causes! For example, in 2023, they managed to donate 193 haircuts to Haircuts4Homeless. Later on, in 2023, they supported FoodCycle by donating 1134 meals to those in the community who needed them.

O&M (Original & Mineral), on the other hand, is an Australian company that makes hair and colouring products without harsh chemicals. Their focus is on keeping things clean and safe for both people and the planet. These two companies teamed up to make the beauty world a greener place by helping salons reduce waste and use healthier products.

Sustainability as a Marketing Point

In the world of beauty, going green isn't just good for the planet—it's also a smart way to stand out and connect with customers. Adopting sustainable practices in your salon can help build a strong, positive brand image, nurture customer loyalty, and gain a competitive edge.

Improving Brand Image

When you decide to go green, you're not just making a choice for the environment. You're telling the world that you care about the future and the health of your customers. This can make your salon more attractive to people who value eco-friendliness. These days, many people want to support businesses that don't hurt the planet. So, by being sustainable and using O&M hair products, you can draw in these eco-conscious customers, helping your brand grow stronger and become more respected.

Customer Loyalty

Sustainability initiatives do more than just attract customers; they create a bond. When customers see that your salon shares their values, they're more likely to keep coming back and spread the word to friends and family. This again means that choosing green practices doesn't just help the Earth — it helps build a loyal community around your salon. Customers appreciate when their favourite businesses make an effort to be eco-friendly, and this creates a sense of trust and loyalty.

Competitive Advantage

In the beauty industry, being eco-friendly can make your salon stand out. With more people looking to make sustainable choices, salons that offer eco friendly salon products gain a unique selling point. This is a big advantage, especially in crowded markets where it's hard to get noticed. Customers might choose a salon just because it's the greener option. This puts the salon ahead of competitors who haven't caught on to the green trend yet.

Introducing O&M Green Products from SBS

At SBS, we're proud to offer a range of O&M hair products designed with both beauty and the environment in mind. These top-quality items bring together the best of nature and science to create a more sustainable salon experience. For salon owners looking to grow their business, bringing these green products into your salon widens your market appeal and showcases your commitment to eco-friendly practices.

At SBS, it’s never easy for us to choose favourites, but here is a selection of some of the best O&M products available:

• O&M Desert Dry Texture Spray: A fantastic solution to add volume and texture to your hair.
• O&M Atonic: This product is a great pick for giving your hair a thickness boost.
• O&M Brushes: Choose from the Paddle Brush or the Detangler Brush, both gentle on your hair and designed to make styling easier.
• O&M Surf Bomb: A mini size for those craving that beach hair look, regardless of the season.
• O&M Seven Day Miracle: Get intensive repair and hydration with this nourishing hair treatment.
• O&M Shampoos & Conditioners: The range includes options like 'Original Detox', 'Maintain the Mane', and 'Hydrate & Conquer', each catering to specific haircare needs.
• O&M Frizzy Logic Serum: Manage frizz efficiently with this smoothing serum.

When you choose O&M products from SBS, you're choosing to care for your hair the green way without compromising on quality or results. Remember that you can recycle some of the O&M products with the latest Green Salon Collective and O&M initiative. Every colour tube can be exchanged for 50p in recycling vouchers that will allow you to use various GSC services (that’s £25 for every 50 tubes).

The partnership between the Green Salon Collective and O&M is a game changer for making the beauty industry more sustainable. This collaboration is all about reducing waste and choosing better, safer products for our hair and the planet. Remember, every time you recycle an O&M colour tube through the Green Salon Collective, you're not just helping the planet but also earning something back for your salon. It's actions like these that can truly make a difference. So, why not join the green movement today?